with Mike Cachuela
Mike Cachuela will share his wealth of professional experience, gained from working in story teams for PIXAR and DISNEY, with visionary directors such as Henry Selick, Tim Burton, Brad Bird and John Lasseter. He has successfully pitched and sold stories to many tough customers including Jeffery Katzenberg, co- founder of DREAMWORKS and Phil Knight, founder and owner of LAIKA.
Mike will present his storytelling approaches tailored exclusively for marketers, creative and ad directors. He will focus on the essence of what triggers an emotional response in your audience.
A good story will stick in the memory for ages.
Facts and data will be forgotten in a day.
How did a painfully shy animator end up pitching and selling stories to some of the most powerful innovators in the film business? He learned that captivating stories will work not only to entertain children and movie goers, but to gain the cooperation of hardened professionals as well.
PART 1 - THE ENGINE OF STORY - WE ARE NATURAL PROBLEM SOLVERS
Even the most elaborate and entertaining stories can be boiled down to simple basics. In fact these basics are key to storytelling.
Strengthen your storytelling muscles and gain insight into the main elements of an emotionally powerful story. Great characters, uncertain outcomes, high-stakes and drama.
How we (humans) are wired for story - meaning, reasoning, questioning, response, action.
Problem solvers - anytime you or your company is confronted with a problem you have started the story journey. Developing a story is much the same.
Learn a process called ABT or And, But and Therefore, a technique to get to the core of your story process and clarify your brand or marketing communication.
Tips learned from top writing and storytelling workshops by mentors Blake Snyder and Robert Mckee.
PART 2 - THE EFFECTIVENESS OF STORIES AS LEARNING TOOLS - EMOTION AND PAIN WILL BE REMEMBERED
Learn how to work with the human desire to search for meaning behind events and why facts and data don’t resonate.
If we can identify with a main character solving a problem, we will respect and accept the characters dilemma.
PART 3 - BUILDING BLOCKS - CLASSIC THREE ACT STORY STRUCTURE AND MYTH-MAKING
Learn about the basic paths of the Hero’s Journey and how it is utilized in everyday life.
A tour of the basic beats of film stories and how they can apply to any narrative campaign.
PART 4 - STORY BRAIN-STORM - NO BAD IDEAS
As a group we will create a story on the spot.
Question and answer session.
When & Where
Tuesday 25 July 2017, 9am - 5pm
Prague, Czech Republic
250 EUR / 6 500 CZK per person without 21% VAT
Price includes: entrance fee, cofee brakes, event's t-shirt
Foreseen max 25 participants
Art Directors & Creatives
Marketers & Brand Managers
Prague, Czech Republic
Specific venue TBD soon.
June 18 2017
About Mike Cachuela
In 1991 Mike joined the story team on Fern Gully: The Last Rainforest. A newly-created Skellington Studios and Nightmare Before Christmas came next followed by a small nascent group called PIXAR in Point Richmond for Toy Story. James and Giant Peach, The Incredibles and Ratatouille followed. Portland’s Vinton Studios brought him to Oregon where he became part of the creative team for the new stop-motion feature film studio LAIKA. He was a Development Director for nearly a decade.
The experience of working on many ground-breaking film projects has led to work and lectures around the world including China, Taiwan, Denmark and Brazil. In addition to his own short films, two of which sold to Spike and Mike’s Festival of Animation, Mike has sold story options to Lucas Films and LAIKA.
Be part of a BIG STORY
We are 3BOHEMIANS
3BOHEMIANS is an animation production studio working on projects from the first idea to the final detail. We create virtual worlds with digital stories for commercials, series and feature films since 2006.
We also love sharing knowledge and that’s why we developed a top notch training program called ANOMALIA where besides animation courses we provide story & art incubator for development of animation projects such as series, short and feature films. Our courses and labs are hosted by top professionals from renowned studios like PIXAR, DREAMWORKS, VALVE, LAIKA etc..